Friends of ours often ask me to remind them what it is that █████ does for a living. It's a little hard to explain, but this article from yesterday's New York Times does a pretty good job of spelling it out:
(Go ahead and read it now. I'll wait.)
A Push to Promote Familiar Brands Online
(Done? Okay, cool.)
Though █████'s name doesn't appear in the article, she's the one who spearheaded most of that effort at General Mills. That's what she does—comes up with digital strategies for her clients, and then gets the work done. The stuff for General Mills happened while she was at her old job. She's now doing similar sorts of things for clients at her new employer, MSL Chicago, where she is Senior Vice President, Director of Digital.
She works damn hard, and works damn smart. I couldn't be more proud of her.
