Returnable books are what enable brick-and-mortar stores to maintain an affordable inventory. But they also put a huge burden on small publishers — like me.

Putting out my own book cost me plenty, both financially and personally. Was it worth it? Let's look at the numbers.

A professionally edited manuscript is only the first step in our self-publishing odyssey. It takes some serious coin to turn that manuscript into an actual book.

What associations does the word “fulfillment” conjure? To an exhausted self-publisher, it might be less about personal satisfaction than endless hours stuffing envelopes for a few extra dollars.

If a book drops and no one hears it, does it make a sale? Some thoughts on marketing, publicity, and the hidden costs of free advertising.